this is me now

September 14, 2007

food & family

Filed under: cooking,food,nutrition — by heatherdc @ 12:07 am

As an avid reader of (and hopefully future writer for) Kraft Food & Family magazine, I eagerly await the fresh new recipes, articles, and tasty treats featured in each new issue.

My interest in these mini-magazines started at home when my mom began receiving them in the mail. This was far before I had acquired my interest in food, nutrition, and cooking; the days of browsing colorful pictures of Kraft mac-n-cheese variations and dreaming of those Jell-o pudding pies. The days when all I knew about cooking was how to boil water… and of course add the butter, milk and cheese packet to those macaroni noodles. Also the days when recipes for innovative appetizers, simple lunch ideas, family dinners, and fresh new twists on classic deserts carried the magazine themselves.

Don’t get me wrong, this magazine is still full of all these things, and they’ve even expanded the wide array of what are labeled “Healthy Living” recipes. Yet, these staples tend to stand in the shadows of brand names for every ingredient, full page advertisements for crackers and pizza, and even two page spreads of “What’s New” on the market for brands that are now within the Kraft family.

For those who may not know, Kraft is the #1 food company in the United States. Somebody’s doing their job right! They’ve expanded to include Jacobs, Milka, Nabisco, Philadelphia (cream cheese anybody?), Oscar Meyer, and Post. (Source: Yahoo! Finance) Not that I wouldn’t brag if my company was #1 in the U.S., but when I’m looking for a fun new recipe to try and cook for my roommates sometime soon (yes, roomies, always thinking of you πŸ˜‰ ) I don’t want to see a full page ad telling me how easy & delicious frozen pizza will be if I just heat it up!

Alright, Kraft…I can only be upset for so long. The truth is that even if the magazine inflated to 100 pages (with half of them being advertisements), but kept its heart of fabulous foods, healthy options, decadent deserts, quick-tips and up-with-the-times articles…I’m 100% content.

In the meantime, I’ll continue to fold in the corners of those irresistible recipes that I fully intend to cook for those lovely roommates of mine…soon…

Another wonderful resource that Kraft has set up is their website:
http://www.kraftfoods.com
Check this out! I can’t say enough good things about this site! You can search everything from 20-minute dinners to crafty seasonal deserts. You can set up your own “recipe box”, essentially “bookmarking” those dinners that you know you’ll make…someday. πŸ™‚ Users can also rate recipes so you know which to try and which to pass-up, or maybe change-up to your own likings.

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1 Comment »

  1. ooooooo what am i eating??!!! it better be marathon training worthy.

    Comment by L B — September 17, 2007 @ 12:33 pm |Reply


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